The trending form of marketing which aims to target the desired audience on their mobile devices via different channels is called mobile marketing.
This is the era of internet and a large majority of internet users use internet on smartphones. Time has shown that slowly and gradually desktop window is being replaced by mobile phones. Now most of the people search for their required product on their mobile phones. So if your digital marketing strategy is missing mobile marketing then you’re really lagging behind. Mobile marketing association aims to generate potential lead via mobile phones.
As most of the desktop users are now switching to smartphones so you need to build an effective mobile marketing strategy which means that all the information and services of your brand which you add to your website must be accessible to mobile users too.
Types of Mobile Marketing Strategies
There are so many different kinds of mobile marketing strategies that you can try. Successful are those who make the right choices at the right time. You need to carefully choose the strategy which suits the nature of your business, fits your budget and target the potential consumers. Here are some of the different kinds of mobile marketing strategies. These mobile marketing services are also offered by tech marketing. You can market your services via these different mobile marketing platforms.
Mobile App Marketing
Mobile app marketing doesn’t mean to create your own application for advertisement. It means the promotion of your brand via application created by a third party and which is widely used by the public. You can also create your own business app. Marketing mobile apps is not a difficult thing today. There are different channels through which you can do your work.
When talking about mobile app marketing you can’t ignore the name of social media platforms like Facebook, Instagram and Twitter. These apps were not only created for the purpose of connecting people but they were also meant to collect personal data of the people. The collected data contain all the information about interests and disinterests of a user. So whenever a company collaborates with these social apps such as Facebook then they get access to that data which help them in targeting the right audience. Mobile application marketing is approached by many leading brand owners.
We help you in building the best mobile application marketing plan.
Mobile text marketing is considered as one of the easiest and cheapest form of mobile marketing and mostly refers to text messaging.
The company or brand owners collect the phone numbers and other personal information such as names and location to send personalized messages to people educating them about your brand or product. This type of marketing help you reach people right away, wherever they are.
However, one thing is to be kept in mind you must not create bulky content for messaging which is ignored by most of the people and they consider you as a fraud. So, create attractive, unique and engaging content which compels the users to interact with you. Mobile SMS marketing is a useful strategy to gather customers instantly.
In-Game Mobile Marketing
In-game mobile marketing is another strategy which refers to the display of a brand advertisement on the screen of a user while playing game. However, you need to think carefully that whether or not this suits your business. In-game mobile marketing doesn’t prove effective for every business. Moreover, too many ad pop-ups on the screen of a user while playing a game may annoy him and in this irritation, he may uninstall that game and switch to another one.
If the strategy is implemented rightly it may also help you approach potential customers. Mobile game marketing is suitable for targeting a certain kind of audience.
Mobile Paid Search
Search ads refer to the results which appear on top of the search page when a user search about related product. Mobile search ads are not much different from desktop search ads. The difference is on a desktop screen approximately 10 results can appear at a time while on a mobile screen there’s a capacity of approx 4 results to appear.
Now as most of the users are using smartphones for search purpose so you need to create a mobile-optimized ad which can appear well on the screen of mobiles. Therefore if you wish to pursue mobile phone marketing then do check how your site appears on mobile screens. Mobile users are only going to interact with you if you have a mobile-optimized site.
Mobile Banner Advertising
This refers to the display of a company ad on another application or website. The company whose ad is being displayed has to pay according to any of the two methods that are PPC (pay per click) and PPI (pay per impression). You have to choose that site or application carefully on which your ad is being runto attract the desired audience. Mobile CPA marketing is useful for small business owners as it refers to pay the advertising party whenever a particular action is triggered by the user.
Location Based Marketing
If you’re a restaurant owner or a salesman then most likely the people accommodating nearer to your place are going to interact with you. So location based marketing refers to display of your ad on the screen of only those users who are present nearby. Google traces the location of mobiles and displays the results accordingly so this proves beneficial for both the company and customers.
Mobile Marketing Strategies – Step By Step
According to the nature of your company and marketing campaign you’ve to build a strong strategy to get fruitful results. Tech marketing is an experienced mobile marketing company. Our strategist helps you build the appropriate strategy according to the nature of your business. Here’s how we build a strong strategy for both b2c and b2b mobile marketing. It’s a systematic process and should be carried out in the following steps
1. Creation of Buyer Persona
You cannot proceed further if you don’t understand your audience and customers. Therefore before building a strategy first, you need to develop a buyer persona which should contain all the required and necessary information about your audience. You have to create a sketch or mind map of your customers like what are their preferences, which things can attract them and which factors can annoy them. Other then Google analytics you can also collect such information via surveys and A/B testing. Stay tuned to mobile marketing news and make useful changes according to the trending innovations.
If you’ve created your buyer’s persona rightly then it would help you greatly in further process. This step requires so much time and research so you can seek our help too.
2. Setting-Up Your Goals
If you don’t know what you want to achieve then you’re never going to achieve that. You must have a clear image of to-do list in your mind, that by the end of the campaign what are the things you want to achieve. Observe the achievements of prominent stakeholders, make careful analysis of your on-going projects, observe the areas needing improvement, set your parameters of success and work hard to achieve your goals. We help you turn your goals into achievements.
3. Doing Critical Analysis
See your campaign with the eye of a critic. Find the areas which can be improved more and are seeking your attention. This analysis and optimization requires a lot of experience and knowledge our specialists can provide their services to you.
Things which must be taken care of include:
- Your content must be optimized according to the mobile devices. It must be engaging and friendly. For the sake of improving SEO, your site must be mobile responsive
- Call to action buttons must be prominent and clearly visible so that potential customers can interact with you right away. It is considered as one of the important mobile app marketing strategies to place the CTA button at the right place.
- Maintain a good communication relationship with your customers. Keeping their ease in mind give they access to connect with you through any channel they want.
4. Mobile Metrics
Look into your mobile metrics frequently. This helps you know how successfully you are preceding towards your goals. If the pace of your success is slow then you can make changes accordingly. We excel in monitoring mobile metrics and suggesting further strategies to increase traffic on your site. Tracking the record of your ongoing campaigns is an important mobile marketing strategy.
Mobile Marketing Agencies
Mobile marketing agencies are firms which are contacted by the individual developers or multinational corporations to seek help in their particular marketing task or to manage the whole marketing campaign on their behalf. When you outsource a third party to manage your mobile marketing campaign then you’re actually doing mobile affiliate marketing.
Why should you take Services of Agencies?
If you contact a mobile marketing agency to get their services then here are some benefits of mobile marketing that you will get
- Your chances of making mistakes as a newbie in business industry decrease by leveraging years of experience of the agency executives
- It will help you in producing instant results.
- If you collaborate with a mobile app marketing agency your ROI rate will be much improved
You may not have access to all the latest software and tools while collaboration with a reputed agency can give you this benefit.
Attributes of Potential Mobile Marketing Agencies
There are so many agencies offering mobile marketing services however the challenge is to collaborate with the right one. Here are some main qualities which must be present in an agency with which you want to collaborate. Read mobile marketing magazines to know what’s going on in the marketing world.
One who lacks good communication skills could never be a good marketer. So whenever you ought to hire an agency notice their communication skills. Observe how good are they in explaining their motives and services. Read the reviews and testimonials of their previous customers. If they respond you back timely and nicely then they may prove a good choice. Mobile marketing automation had though solved the problem of being responsive but still, people wish to be responded by humans rather than robots.
Tech marketing will never disappoint you. We focus on building a strong relationship with our customers.
Credibility matters the most. Evaluate the credibility of any mobile marketing agency before hiring. A thorough search of the reviews of people and survey can reveal how reliable a particular agency is. Before making any deal make sure that you trust the right party because your success is going to be in their hands once you sign an agreement. Avoid scams and frauds by keeping your eyes open and don’t trust anyone blindly.
Our customer’s reviews can satisfy you, so you can trust our name.
Great talkers are not always great doers. Find the one who knows how to fulfill the promises. Reviewing their client history will help you know whether or not they are capable of producing potential results. We apply the trending features such as mobile wallet marketing and t mobile marketing to generate positive results.
Our accomplishments show that we have the potential to turn our promises into real achievements.
Best Mobile Marketing Practices
Here are some tips which are considered as the qualities of leading mobile app marketing agencies and we as an agency also practice all these tips.
Keep your Presentation Clear
One thing is to be kept in mind that mobile screens are not large enough as desktop screens. If you create an ad with too much content in it. It may seem fine on a desktop screen but when a mobile user will see such ad crowded with words he may scroll down without reading. So, keep your mobile marketing articles simple and to the point. Try to explain your narrative as shortly as possible.
Most of the mobile users prefer to avail the services which are located near to their residence so it is much important now to optimize your site according to the location that is your ad must display on those screens which are nearer to your place. This increases the chances of getting contacted by the customers more often. There is different mobile marketing software which help in location based marketing.
Choose Appropriate Channel
To target the right audience you must know about the audience you desire to target. According to the nature of your business and interests and disinterests of your audience choose the channel to market through. If you are marketing household products via in-gaming ads then it is not going to work for you so chose the right channel. Run your mobile marketing campaigns through channels which suit your audience.
Don’t over exaggerate your services. Stay honest with your words and actions. Transparency is our key principle. We don’t believe in hiding anything from our clients. Even if we are going through some challenges we openly discuss them with our clients to build a strong trust relationship and to avoid any sort of miscommunication. Successful mobile marketing agencies always believe in showing their true image to the people.
Experimenting with New Things
Going with the flow is not good always. To explore new results you have to experiment with new strategies. Without experimentations, you will never succeed in creating your unique and separate identity. Sometimes you may also fail but success is for those who have the confidence to make the right choices at the right time. It is good to follow mobile marketing trends but sometimes you also need to set your own new trends.
No one can make things work for you overnight. This a time consuming and patience seeking process. You have to control your nerves and patiently wait until the desired results are obtained. Behind every success story, there is always a lot of hard work hidden. So we believe in making consistent efforts until we achieve what we want.
Tech marketing comprise of staff with exceptional marketing skills. We aim to let your site get the highest ranking on Google and other marketing platforms. We target the audience through multiple channels to spread your voice. We propose the best mobile marketing solutions. Our professionals work hard to convert the viewers into potential customers. Using the advanced innovations we provide our clients with the best marketing solutions. Knowing the importance of mobile marketing we help you create mobile optimized sites and ads. We help you target the right audience. Our main aim is to turn all your success dreams into real stories. We are dedicated towards our work and diligently work for your progress and success. From SMS mobile marketing to mobile marketing blogs we provide all the services.
We offer a bespoke analysis of your mobile marketing plan tailored to meet business needs. Don’t miss out on a huge business opportunity – go mobile!
Mobile First Design
We make sure a great browsing skill for all users with focused efforts on mobile and desktop.
We know the potential for mobile marketing for business success that’s why our mobile campaigns are based on accurate targeting.
We use a cross-channel approach that integrates various mobile channels including SMS mobile marketing campaigns.