There is a heating debate going in the marketing world that which marketing technique is better inbound or outbound. Both approaches are meant to drive new leads however both produce different results and conversion rates. Before giving any final words it is important to know that what is the difference between inbound and outbound marketing.
Outbound marketing is a traditional form of marketing which could be defined as:
“A marketing approach which is meant to spread your promotional messages to as many people as possible.”
It is an interruptive mode of marketing that focuses on pushing your brand advertisements to a large number of people without considering whether or not the audience is interested in your product. B2b outbound marketing is a one way communication approach where you are not concerned with customer’s data you just aim to spread your brand message among a huge audience.
Mediums for Outbound Marketing
Outbound marketers use mass media marketing tools to send messages in bulk to a huge audience. You can use the following tools for outbound marketing.
- Pay per click ads
- TV or radio commercials
- Bulk email messages
- Cold calls
- Print ads, etc.
Benefits of Outbound Marketing
You can not say that outbound marketing is completely out of fashion now and it offers no benefits in today’s world. We still get clients who want to pursue outbound marketing tactics. Some of the strengths of outbound marketing are highlighted below.
Marketers still approach outbound marketing tactics. They approach this tactic because they find it beneficial. One of the important benefits of outbound marketing is, you can measure your success ratio. You can estimate the impact of your advertisement campaign on your sales. For example, cold calls either end with acceptance or refusal. Outbound email marketing, Radio commercials, and TV advertisements also let you know what effect they are leaving on your sales.
If you are an expert, outbound marketing can give you immediate results. This is a clear difference between inbound and outbound marketing, you don’t have to remain patient for so long to see the fruit of your efforts. As soon as your campaign start, you’ll notice it’s effect on your sales. But you need to be very experienced and skilled for such spontaneous results. We as a marketing agency serve you for this purpose.
Inbound marketing is a terminology used for modern-day digital marketing. It could be defined as,
“A marketing approach which spread brand awareness and promotional content to highly specified and targeted audience.”
Inbound marketing is a pull technique rather than a push technique. Unlike outbound marketing, you don’t force your messages to a large and uninterested audience. Instead, your focus is to send messages to those who seem interested in your product. It is a highly mannered and professional approach which make both the parties (sellers and buyers) happy. Inbound marketing agencies are functioning all over the world to assist marketers. You have to seek permission from individuals before sending them messages.
Mediums for Inbound Marketing
People nowadays search for products on the internet before reaching the buying decision. People them self reach you and your job is to educate them properly. You can use several different mediums for inbound marketing. Some of the inbound marketing tools are
- Social media marketing
- Email marketing
- Content marketing
- Video marketing
- SEO, etc.
Benefits of Inbound Marketing
People are clearly preferring inbound over outbound marketing there must be a reason. Tech marketing has been functioning for 12 years and in this modern world, our most of the clients want to approach inbound marketing tactics we use best inbound marketing tools to produce effective results. People approach inbound marketing strategy due to the following reasons.
Inbound marketing requires so much of your efforts and patience but when it comes to money then it is quite inexpensive. You need to put your blood and soul for starting the campaign but you don’t need to spend a lot of money on this, no matter which inbound marketing platform you are using. The process is time consuming but it gives long lasting results. For this you don’t need to worry, you can hire us to let your work done. We are among the emerging inbound marketing companies. We diligently spend our time, efforts and skills on your marketing campaign to uplift your business.
The best thing about inbound marketing is its unintrusive approach. You don’t jump in people’s inbox randomly. You approach those who are interested in your product. For this personalized and targeted approach, you have many inbound marketing software to assist you. It is a more wiser technique to contact specified people. We as a marketing agency help you target the right audience and send the right messages to the right people at the right time. Our inbound marketing specialist are passionate, skilled and enthusiastic to serve you rightly.
Cold calls give you access to a single person. Your commercials and ads run on TV as long as you pay for them so they are applicable for a limited time but inbound marketing techniques such as articles and blogs remain there for lifetime. Whenever people are in need of your product they can reach you. An effort made once for b2b inbound marketing gives you long lasting results. We help you create SEO optimized, unique and attractive content which leaves a very good impact on your business. Our inbound marketing services generate highly positive results. Inbound marketing automation help you produce results without remaining online all the time. Many free inbound marketing software have been developed for this purpose.
Outbound VS Inbound Marketing
You must not put yourself in the debate of deciding which approach is better inbound or outbound. You can’t mark the superiority of one over other. All it depends is on the nature of your business. For some inbound marketing strategies prove useful, while for others it fails to generate positive results.
Inbound is a pulling marketing technique while outbound is a pushing tactic. It would be a biased opinion to say that one is better than other. Neither inbound marketing is best nor outbound, the approach which works for you is actually best. We as an inbound marketing agency help you in targeting the potential leads. You can avail our inbound marketing service for effective and positive results of your marketing campaign.