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  • IMB Presents Advertising Accelerator with Watson to Create Optimized Advertising Campaigns

IMB Presents Advertising Accelerator with Watson to Create Optimized Advertising Campaigns

Please note: last days before closing of online orders for ActuIA magazine, at the rate of € 6.

90 shipping costs included by clicking here! Contents: Interview with Yann LeCun, AI within the reach of SMEs, AI & Insurance, AI in the maritime sector, research, meetups, upcoming AI events …. At CES 2020, IBM announced the launch of Advertising Accelerator with Watson.

This new solution exploiting the group’s artificial intelligence and machine learning for audience prediction for advertisers. An offer that promises to encourage high engagement and conversion for a given audience. IBM’s predictive solution leverages Watson to create campaigns designed to understand and engage consumers while tackling industry hotspots like targeting and personalization. It identifies and recommends creative elements thanks to AI and machine learning, with the aim of optimizing the engagement of customers of a given audience and improving the conversion rate. This new solution helps media buyers and brands to improve the efficiency and performance of their advertising campaigns using predictive models.

“Advertising targeting allows marketers to identify key customers, who are often overwhelmed by messages that may not lead to immediate action,” said Jeremy Hlavacek of IBM Watson Advertising. “Advertising Accelerator with Watson aims to meet this challenge head on, by arming customers with IBM Watson to help them better engage and understand their target audience.” Advertising Accelerator with Watson wants to allow advertisers to stop reacting and start planning. By enabling hyper-personalized advertising, the solution offers capabilities that can help media buyers and brands, including: Anticipating creative elements that can be modified to offer advertisers a flexible creative approach to improve commitment. Audience segmentation based on message resonance, enabling rapid data processing and the identification of underlying engagement models to extend a message to untapped audiences.

Analyzing each campaign from the point of view of creativity and audience, and extracting information on the best and least successful experiences, in order to take them into account in subsequent campaigns. Recognizing the potential value that IBM Advertising Accelerator with Watson can bring to advertisers, LendingTree, Potential Energy Coalition and other major brands have planned to implement the AI-based predictive audience solution in beta launch as indicated by IMB when it was announced at CES.

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