Most internet service providers (ISPs) take into consideration many factors before deciding whether to send messages to the inbox or not. And, one of the primary reasons is client engagement. When your readers adore your content and open your email messages, then the ISPs are more likely to forward the email messages into the inbox. If you’re not sending email messages to actual email addresses, then you’re losing out on potential readers and harm your marketing campaign. A cleaned email marketing list is helpful as it keeps the readers engaged. Factually, invalid email addresses adversely affect your campaign. Therefore, clean the marketing list using an email verifier to promote your brand. All the things you need to know about crafting an email marketing list is here. Let’s have a look.
Reasons for Invalid Email Addresses
Without understanding the sources and causes of invalid email addresses, maintaining a high-quality marketing list is essential. The emails are invalid due to the following reasons:
- Wrong format – All email ids have simple arrangements of email@example.com. And, in case any of these elements are wrong or misplaced, then it will lead to hard-bounces, which adversely impacts your sender’s reputation. Accounts that have either of these fields replicated will never reach the target client. Look out for wrong formats and use verification tools regularly.
- Lousy domain name – In case the format of the email is accurate, but it doesn’t have an email server associated with it, then the address is entirely invalid, and messages can never be sent. For instance, the right domain name emails are firstname.lastname@example.org, email@example.com, or firstname.lastname@example.org, and a domain name emails are,email@example.com, firstname.lastname@example.org.
- Wrong account – This only happens when an account name doesn’t exist on the email server. For instance, the email of your client is email@example.com, but you have input firstname.lastname@example.org.
You can effortlessly verify these email addresses using a list verification process and build an authentic client base.
Effects of Invalid Email Addresses
If a marketing list is clean and authentic, also your sender’s reputation, content, and client engagement are well-made, then your messages will land in the inbox of the readers. But, in case the quality of your list degrades, then your email messages are likely to get labeled as spam by the ISPs. It will then disturb all your marketing statistics.
Therefore it is significantly helpful if you focus on using validation tools or services so that you will easily reach the target audience.