What would you do if somebody told, that you could lower the bounce rate and increase client engagement? Will you go through the procedure? Undoubtedly you will! The email marketers are tired of high bounce-rate, and no matter how hard they work, the outcome is the same. You are required to clean the marketing list with the help of a verification tool to remove the dormant and outdated email addresses. Moreover, there is no need to waste money and time on people who already wish to interact with your brand. Read on ahead to discover some of the essential aspects of maintaining and scrubbing an email marketing list.
Check Mailing List for Spelling Errors
Most of the time, email bounce happens because there is a spelling error in the email address. A tiny spelling mistake during the acquisition phase can significantly enhance the bounce rate, which will disturb the deliverability rate of the email messages. You must need a hawk’s eye to spot the errors and ensure that no faults are present. Some of the general mistakes include a mistyped symbol and a missing dot. Hence, you must use a verifying tool to check the authenticity of emails acquired during the opening phase.
Eliminate Distribution Email Addresses
Specific email addresses email@example.com and firstname.lastname@example.org meant for outgoing emails rather than incoming. You categorically don’t want the messages to reach in the inbox, which is not ever checked. It is perfect to permanently remove these subscribers as it will affect your essential marketing statistics. The formula is so simple, why you waste time and energy on something that will never reap outcomes?
Eliminate Inactive Subscribers
Plenty of marketers attempt to win back the trust of their inactive subscribers but never eliminate them even after an unsuccessful attempt. Give attention to the statistics such as the last time a user clicked or opened your email. With the help of data like this, you don’t need to send messages or reactivation campaigns to individuals who have not interacted in a couple of years.
Keeping a marketing list active and clean is crucial to make sure that messages directly land to those subscribers who genuinely matter to your campaign. Hence, there is no better way than scrubbing the list using an email verifier.Don’t forget to prune your mailing list often and never include anyone to it without permission. After all, your aim isn’t to gather as many email addresses as possible, but to engage with real folks who want to hear from you.