It is necessary to create an action plan for your email marketing campaigns so that you can prepare yourself better and set up a campaign dispatch subject, date, time, etc. To support you create a smart email marketing strategy, we recommend that you answer the following questions below:
What is to be Achieved by Sending the Email?
What is the main reason that you are sending this particular email to your contacts? Do you want to sell anything? If so, then you will apparently need to send a promotional email. Instead, maybe you just want to interact with your contacts? Then, you must consider creating a newsletter. If you aim to produce user interactions by sending mass emails, it is essential to think strategically to boost your contacts to interact with you.
What is Your Target Audience?
They have a well-defined target market essential for your company, particularly with the current state of the economy. Just try to imagine who can be your ideal customers that would be able to buy your product or service and concentrate on them. There are quite a lot of companies out there that offer their products to “anyone who is interested.” Many of the time, their targets are too common, and they end up making sacrifices. Therefore, little businesses can adequately compete with big companies by targeting niche markets.
What are the details of your current customers, and why do they buy from you? Answer these questions first! Then! Let us think it is very likely that other people like them could also buy your service/product if they knew about it.
Be assured that your target audience knows that they receive emails from you at first glance. Hence once you have defined your target audience, make sure you always interact with them by using the same language font and style.
What do You Want to Send?
Find what your clients need and then create content. Keep in mind that a message subject also makes a difference! Be sure you give your contact what they need, and as a result, you will get their “clicks” and recommendations. You must consider the content as one of the most crucial detail while building email campaigns.
What is a Great Time to Send Your Email Marketing Campaigns?
The most efficient time to dispatch your email campaigns depends on your company profile, goods that your company offers to the market, competition, customers. Because of these factors, the most suitable option is to test your campaign by practicing A/B tests. We recommend that you send your campaign to the small number of contacts from your list. Next, after getting the answers, you will be able to scrutinize all the factors (clicks, open rates, etc.) and decide the most suitable time for your campaign to be sent.
Your Campaign was Sent, but did Everything Go OK?
After sending a campaign, you cannot ignore to monitor its results. This way, you will know the number of people that have opened your email, clicked the link, or shared your message with the others. All this information will enable you to create a campaign report. The reports are necessary to understand user behavior as well as what has been done right and what yet needs to be improved.