Email hygiene has nothing to do with water and soap. A good email list hygiene is vital to practice an effective email marketing campaign and helps in reaching the targeted group of people. Email hygiene refers to the act of eliminating invalid and non-responsive email addresses from the email marketing list. Cleaning the list using email address validation typically is essential, but whatever time frame you choose, be sure to refresh it always on time. The primary requirement in email marketers is to identify inactive subscribers as it leads to the bounce rate, which disturbs deliverability. There are some of the effective ways to improve the health of your mailing list.
Wake The Dead
If your email list contains inactive emails, then you need to re-engage those inactive subscribers through a re-engagement or wake the dead campaign. Concentrate on re-engaging the subscribers before dumping them to your mailing list. Send a reactivation campaign to the bunch of inactive readers. Though, use a different subject line for every group, Send 2-3 pieces of content to excite the interest of the target readers. If still, the individuals don’t respond to your messages, consider removing them from the email list permanently. According to research, unique open-rates increased by more than 58% when email messages were sent to inactive subscribers. Though, remember to use the validation tool regularly to remove incorrect domain addresses.
Send The Right Content
Conveying the right content to the right subscribers will unquestionably result in engagement. Furthermore, the right subject lines mean that when your email messages reach the inbox of the target readers, the probability of opening your email is high. Moreover, use clear and compelling CTA’s to keep the individuals engaged and ensure a high click-through rate. You can even run a survey to recognize the requirements of the target readers. Great content is not any rocket science, and it doesn’t mean that you have to use fruitful vocab. It’s more about adding value to the readers.
Keeping your email marketing list clean isn’t a hard thing, but you need to take some initiatives in the right direction. Try to use verifying tools frequently to improve your email marketing performance.